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Koshechka Black Condensed Milk: a product that changes the rules of familiar dishes

Well, it seems the time has come to say it out loud: the condensed milk market has been too predictable for too long. And sometimes you want a product that works not only as a dessert, but also as a reason to take a photo, start a conversation, taste, and share it with the whole world.

ERKONPRODUCT has expanded its brand portfolio by introducing Koshechka, a brand all about vibrancy, naturalness, and unconventional solutions. The line includes several new products that catch the eye at first glance and stay in memory.

The first and most eye-catching one: Koshechka black condensed milk. A fully natural product with no milk fat substitutes, featuring a unique color and the familiar creamy taste. It is a perfect example of how something “unusual” does not challenge the classic — it plays on its side. The new product comes in PET and doy-pack formats: easy to take with you, easy to dispense, easy to store.

And yes, it is not only “for tea.” Black condensed milk works perfectly in homemade experiments: from desserts and baking to drinks such as bubble tea or Vietnamese coffee. Taste, tenderness, convenience — all combined in one product you’ll want to try in different ways.

The second new product is condensed milk with the taste of classic ice cream. An innovative twist on traditional condensed milk with vanilla notes and a smooth texture that makes desserts and drinks truly “magical.” It is also available in doy-pack and PET formats. Perfect for both nostalgia and culinary experiments.

For fans of time-tested classics, Koshechka offers traditional condensed milk made from natural milk and sugar in a tin can: rich taste, recognizable aroma, and no artificial additives.

Koshechka’s new products have already made a big impression during city Maslenitsa celebrations: the product caused a sensation in Arkhangelsk, Krasnoyarsk, Yekaterinburg, Novosibirsk, and Vladivostok, and was featured in local media.

Koshechka is just stepping onto the stage, but it is already doing so loudly. And judging by this start, things are only going to get more interesting — more exciting flavors are on the way.